Event financials & ROI

Every event has a number attached to it, what it cost and what it returned. Knowhere turns that into a running scorecard so you can defend the budget, compare one show to the next, and walk into the post-event review with the real ROI instead of a guess.

Who it’s for: managers. Team members don’t see event financials.

Entering costs and revenue

Financials live on the event’s Configure → Financial tab, split into two sub-tabs:

• Costs breaks the spend into line items, each an optional dollar field: Hard costs, Booth build, Travel, Meals, and Other. Knowhere sums them into a running Total costs as you type.
• Revenue is a single field, Revenue from attributed deals, the pipeline or closed revenue you credit to this event.

As soon as you enter anything, a live Net result shows revenue minus total costs, in green when you’re up and red when you’re under. Save when you’re done.

What the dashboard shows

The event’s Overview carries a read-only Financials panel that turns those inputs into a scorecard:

• Revenue attributed, Total cost, and Net result as headline tiles.
• ROI as a gross return multiple, for example 2.3x. It shows a dash until there’s a cost to divide by.
• A cost breakdown donut splitting your spend across the five categories.
• Cost efficiency, the unit economics that make events comparable: cost per meeting, cost per account, and cost per team member.

How it connects

• Portfolio view on the Hub. The manager Hub rolls every event’s financials into one place, the same tiles (revenue, cost, net, ROI), a portfolio cost breakdown, and blended cost-per-meeting / account / team-member across all your events, so you can see which shows actually pay off.
• Meetings and accounts feed the efficiency math. Cost per meeting and cost per account are computed from the meetings you ran and the organizations you met, so the more accurately your schedule and attendance reflect reality, the sharper these numbers get.
• The post-event story. Paired with attendance (check-ins, no-shows) and the account history that rolls into next event’s Briefs, financials close the loop on “was this show worth doing again?”