After the show

The event isn’t over when the booth comes down, it’s over when you know what it was worth and the next one starts smarter for it. This is where attendance, outcomes, and cost turn into a record you can act on and a head start on the next show.

Everything here is available on every plan unless a badge says otherwise.

See who actually showed

Check-in turned the schedule into a real attendance record: how many people came, who was internal versus customer, who walked in without a booking, and who no-showed. The Follow-ups tab of your Overview inbox and the Follow-ups tab in Signals surface the loose ends, like open follow-ups and meetings still missing notes. See Check-in & the kiosk.

Capture the outcomes

Turn hallway conversations into an account record while it’s fresh. Notes capture what happened per meeting, and Summary Business & up rolls a meeting’s notes into a clean, copyable summary you can drop into your CRM or a follow-up email. See Meeting notes & Summary.

The Recap Business & up puts your company’s own post-meeting questions on each meeting, with a nudge email chasing the meetings nobody has written up. See Recap questions.

Saving those notes also does the bookkeeping for you Business & up: each meeting earns a substance grade (Concrete, Directional, or Fluff), and every commitment your team made becomes a tracked follow-up with an owner and a due date. Sales Inference rolls it all up: which meetings produced something, which promises are still open, and which Tier 1 targets never saw an executive. The event’s real scorecard, written from what your team already typed.

Know what it was worth

Enter your costs and the revenue you attribute to the event, and the dashboard shows revenue, net, ROI, and the unit economics (cost per meeting, per account, per team member) that let you compare one show to the next. Signals, with no show picked, rolls it up across every event. See Event financials & ROI.

Feed the next event

This is the compounding part. Every meeting, note, and check-in becomes part of each account’s history, so the next event’s Brief already knows who you met, who showed, and where the relationship stands. Coverage, engagement, and account history all carry forward. Moving outcomes into an external CRM automatically is planned as an add-on Enterprise. Until then, the Summary’s one-click copy bridges the gap. See Organizations & targets and Briefs.

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Back to Before the show to plan the next one.