After the show
The event isn’t over when the booth comes down, it’s over when you know what it was worth and the next one starts smarter for it. This is where attendance, outcomes, and cost turn into a record you can act on and a head start on the next show.
Everything here is available on every plan unless a badge says otherwise.
See who actually showed
Section titled “See who actually showed”Check-in turned the schedule into a real attendance record: how many people came, who was internal versus customer, who walked in without a booking, and who no-showed. The event’s wrap-up checklist surfaces the loose ends, no-shows to chase and meetings still missing a debrief. See Check-in & the kiosk.
Capture the outcomes
Section titled “Capture the outcomes”Turn hallway conversations into an account record while it’s fresh. Notes capture what happened per meeting, and The Debrief Business & up rolls a meeting’s notes into a clean, copyable summary you can drop into your CRM or a follow-up email. See Meeting notes & The Debrief.
Know what it was worth
Section titled “Know what it was worth”Enter your costs and the revenue you attribute to the event, and the dashboard shows revenue, net, ROI, and the unit economics (cost per meeting, per account, per team member) that let you compare one show to the next. The Hub rolls it up across every event. See Event financials & ROI.
Feed the next event
Section titled “Feed the next event”This is the compounding part. Every meeting, note, and check-in becomes part of each account’s history, so the next event’s Brief already knows who you met, who showed, and where the relationship stands. Coverage, engagement, and account history all carry forward. Moving outcomes into an external CRM automatically is planned as an add-on Enterprise. Until then, the Debrief’s one-click copy bridges the gap. See Organizations & target accounts and Briefs.
Back to Before the show to plan the next one.